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Latest Articles

Explore the latest industry perspectives from MSX leaders

Smiling businessman driving his car
August 2024
Is convenience killing the automotive service industry? A deep dive into the future of customer experience
Convenience now shapes service expectations. Learn how integrating it into the journey helps retain customers...
Salesman helping the male customer to choose a new car
July 2024
Revolutionizing automotive leasing: Blending CX, tradition, and innovation
Leasing is evolving quickly. Discover how data, AI, and connected vehicles improve utilization, streamline...
Target customer, buyer persona, customer behavior concept. Marketing plan and strategies. Personalization marketing, customer centric strategies. Working on computer for target customer analytics
March 2024
Revolutionizing automotive retail: The impact of personalized marketing
Personalized marketing drives growth. Learn how data-led messaging improves relevance, increases conversion,...
Car engine parts
June 2023
Exploring new opportunities in the wholesale parts industry
ICE and hybrid vehicles still offer parts growth. See how OEMs and dealers can win customers back and...
Automotive Design Factory: Project Manager and Chief Mechanical Engineer Talk, Point at Computer Display Showing 3D Electric Car Model in CAD Software
March 2023
Embracing technological advances and expert support for improved authoring efficiencies
Managing technical content is complex. Learn how third-party specialists improve agility, accuracy, and...
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